Head Case
Headcase came to me as the number one global retailer of cell cases around the world, with more than 3 million cases sold every year. Though they've obviously been killing it on the sales front, their brand personality was basically white noise. I was brought in to help them establish a young and edgy new voice for their sites, ads and emails. As you can imagine, with a name like "Headcase," I got weird with it.
